roll: Model

What is roll: model?

We believe that bikes are magic. That riding bikes transforms people, and communities for the better. Our vision is to see more people, riding more bikes, for more reasons, more often. That's when the magic happens. roll:model is our chance to give back. roll:model is our responsibility to pay it forward. By focusing on the individuals and the organizations that share this vision. By re-investing our resources back into the communities we live in. By seeking out ways to create and support the opportunities for bikes to change lives.



Team In Training (TNT)

Participate and save lives. Today is the day you'll start helping save the lives of blood cancer patients by joining Team In Training (TNT) and raising money for blood cancer research.

Since its beginning in 1988, more than 600,000 participants have helped TNT and The Leukemia & Lymphoma Society (LLS) raise more than $1.4 billion.

As the largest endurance sports training program in the world, we will provide you with the experience of a lifetime. Join the thousands of runners, walkers, cyclists hikers, and triathletes who will participate in the world's major marathons, half marathons, century rides and triathlons this year. 

If crossing the finish line after cycling 100 miles or completing a triathlon while helping cure deadly diseases are things you've always wanted to accomplish, The Leukemia & Lymphoma Society's Team In Training will make them happen. 

For more information visit Register using code Roll2015to receive 50% off of your registration fee for cycle events until December 31, 2015.

Christopher's Promise

Christopher's Promise is a grassroots, non-profit initiative to provide children with special circumstances with the proper adaptive equipment, inspired by Christopher Buzinski. Christopher is a teenager facing struggles with Neurofibromatosis, Cerebral Palsy, and Optic glioma (a form of brain cancer). Christopher was 15 years of age before he was able to ride a bicycle for the first time in his life. In an effort to provide challenged children with the same hallmark childhood memories, a promise was made. After realizing circumstances like this exist, Christopher's Promise aims at making the typical childhood experiences accessible to all children through the organization and utilization of partnerships across the country, including   roll: bicycles, clothing, gear -- who graciously builds all of the bicycles for our recipients.
Christopher's Promise: Help kids, be kids. 
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Ride for World Health

roll: is proud to support Ride for World Health.

Ride for World Health (R4WH) is a non-profit organization founded in November 2004 by a small group of medical students with a shared interest in global health issues.  They were concerned about the disparity of resources affecting universal access to healthcare and wanted to take a proactive role in changing it. The organization completed its first cross country cycling and education program in the spring of 2006.

To learn more about the organization, and how to help support this wonderful cause, check out their website at .


roll: on Lane Avenue 1510 W. Lane Avenue, Upper Arlington, OH 43221 Map & Store Hours
roll: on Main Street 2468 E. Main Street, Bexley, OH 43209 Map & Store Hours
roll: Polaris 2017 Polaris Parkway, Columbus, OH 43240 Map & Store Hours